It is increasingly important to know what is required when writing content for websites. Not only do you have to think about your human readers – you have to be aware of the machines that read your pages and rank them for search engines.

For the humans I have plenty of experience of creative writing. Historically much of my work was focused on travel and tourism publications.

In more recent times I have written many reports, magazine articles and press releases. My target is always to deliver information in a concise and simple fashion. In many respects this approach is ideally suited to writing for websites. Readers are well known for skipping content and it is imperative to communicate efficiently and with the minimum of fuss.

So what about writing in such a way that your site gets noticed by Google? You’ll probably be aware of SEO (search engine optimisation) for websites. If you are you may also know that it can be very expensive to outsource this work in order to improve your page rankings.

The first thing to be aware of is that just by adding regular content to your website you will get noticed and this is by far the most effective strategy for achieving the front page of a Google search. However there are things you can do to improve your chances such as choosing and using appropriate keywords, using good titles and tagging your images. My content writing services include all of these things.